An ordinary printed holder is an insulator. Slide an assembly across it and the friction builds a charge, and that charge leaves through the first conductive thing it meets. With electronics, that is the component itself. The damage is often invisible and only surfaces months later as field failures.
ESD materials solve that by bleeding the charge away slowly and in a controlled way instead of trapping it. The part is not conductive like metal, it is dissipative: high enough in resistance not to short anything, low enough not to charge up.
We print that in two materials: PETG-ESD, filled with a conductive compound, and PA612-ESD, a nylon. Which of the two fits depends on the heat the part has to take.